Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering an alternative with no smoke or ash, it is the pleasure of IQOS which helps you in this journey.​
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
More of what you love​
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Supported steps of progress​
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Our movement to participate
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I've been using IQOS ever since its launch and I am very satisfied, in places where the smoking is not allowed IQOS is my faithful companion.​ ​ ​
Adult male IQOS user

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey today. ​
This product is not risk-free and it contains nicotine which is addictive. For adult use only.


Try an IQOS device at home for 14 days.