FAST,
COMPACT,
ALWAYS READY.
Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
A change in perspective is all it takes.
As humans, we move forward and always find a better way. Together, we find amazing everyday. A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
DISCOVER YOUR AMAZING 
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.
LEARN MORE 
Every element counts.
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists' ingenuity that enabled us to develop HeatControl™ Technology.
HeatControl™ Technology heats tobacco up to 350 degrees, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
MAKE IT YOURS
Reflect your personality by dressing up your IQOS to match your style or taste. Make a bold statement - bring more colors to your experience with IQOS.
IQOS ACCESSORIES 
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
LEARN MORE 
- THIS CHANGES EVERYTHING
- FROM OUR FAMILY TO YOU
- THE BENEFITS OF IQOS
- IQOS 3 IS HEATING UP
- EVERY ELEMENT COUNTS
- MAKE IT YOURS
- Designing a smoke-free future