What is IQOS?

IQOS offers a range of heated technology products, designed to provide an original experience without ash, smoke and less smell than traditional smoking.
Important information: IQOS is not risk-free.
Made for each other.
Create an authentic IQOS look with a wide range of premium quality caps, doors and protective sleeves.
Only from IQOS.
Heat Control Technology
Real alternatives to traditional smoking.
We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
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Ready when you are.


Plain and simple.

More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.