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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
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A change in perspective is all it takes.


As humans, we move forward and always find a better way. Together, we find amazing everyday. A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
DISCOVER YOUR AMAZING
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Better just got better.

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.
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FROM OUR FAMILY TO YOU

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.
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Classic, intuitive and user- friendly.
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Every element counts.

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Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists' ingenuity that enabled us to develop HeatControl™ Technology.


HeatControl™ Technology heats tobacco up to 350 degrees, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.

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MAKE IT YOURS

Reflect your personality by dressing up your IQOS to match your style or taste. Make a bold statement - bring more colors to your experience with IQOS.
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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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