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The difference between IQOS & E-cigarettes LEARN MORE

THIS CHANGES EVERYTHING


Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.
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FROM OUR FAMILY TO YOU

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.
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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.
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Classic, intuitive and user- friendly.
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THE BENEFITS OF IQOS

There’s no shortage of reasons to like your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
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IQOS 3 IS HEATING UP

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Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ system - redefined protection and reliability for your IQOS.
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The IQOS 3 - tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.
Discover IQOS 3 MULTI
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EVERY ELEMENT COUNTS

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IQOS HeatControl™ technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS delivers the best when it comes to science and technology.
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MAKE IT YOURS

Reflect your personality by dressing up your IQOS to match your style or taste. Make a bold statement - bring more colors to your experience with IQOS.
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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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