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FIRST AND ONLY - IQOS

FIRST AND ONLY - IQOS

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Together. Forward.


The choices we make, bring us closer together. The IQOS community continues to grow and had reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.

IQOS Stories

IQOS
IQOS

Care you can count on

Care you can count on

Explore our trial options and discover privileges and experiences made to inspire you. Whenever you need us, we’re here, with care you can always count on.
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Better just got better.

With rapid charge and two consecutive uses, in a fresh new color.
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FROM OUR FAMILY TO YOU

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.
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Classic, intuitive and user- friendly.
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The science of IQOS

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We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
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IQOS 4

MAKE IT YOURS

Make your 3 DUO truly yours with the limited edition Iridescent Collection. Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement through a variety of design combos.
IQOS ACCESSORIES

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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