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FIRST AND ONLY - IQOS

FIRST AND ONLY - IQOS

The US Food and Drug Administration, is a government agency that regulates the manufacturing, marketing, and distribution of tobacco products in the US IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.
DISCOVER

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system as a Modified Risk Tobacco Product dated July 7, 2020.

Together. Forward.


The choices we make, bring us closer together. The IQOS community continues to grow and had reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.

Important information: IQOS is not risk free.

*See important information page

IQOS Stories

IQOS
jitianyangping8301iqos – IQOS user in Japan

“Using IQOS for three years now. When I switched, there were not many IQOS users, but I can see more in the office and in town now. Now many of my adult smoker friends have also switched.”​

*Legal age IQOS user.
IQOS

Care you can count on

Care you can count on

Explore our trial options and discover privileges and experiences made to inspire you. Whenever you need us, we’re here, with care you can always count on.
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Better just got better.

With rapid charge and two consecutive uses, in a fresh new color.
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Introducing lil SOLID

Lil SOLID’s pin heating technology gives experience without fire, ash and smoke.

FROM OUR FAMILY TO YOU

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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Classic, intuitive and user- friendly.
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Plain and simple.
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The science of IQOS

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We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
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IQOS 4

MAKE IT YOURS

Make your 3 DUO truly yours with the limited edition Iridescent Collection. Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement through a variety of design combos.
IQOS ACCESSORIES

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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