What is IQOS?

IQOS offers a range of heated technology products, designed to provide an original experience without ash, smoke and less smell than traditional smoking.
Important information: IQOS is not risk-free.

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iqos iluma

Next level pleasure.

The most advanced device, with the most sophisticated design.
IQOS ILUMATM is designed to be used only with SMARTCORETM sticks. Do not use IQOS ILUMATM and SMARTCORETM sticks with previous IQOSTM generations, as this may cause damage to your device.
HeatNotBurn Technology
Real alternatives to traditional smoking.
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IQOS ILUMA Series
Next Level Technology
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NEW

IQOS ILUMA PRIME

The most advanced device, with the most sophisticated design.

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NEW

IQOS ILUMA

The device with a classic, intuitive and elegant design.

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NEW

IQOS ILUMA ONE

All in one device. Simple and practical.

Your style. Your details.

Mix and match as you go with our widest range of accessories. Ever.
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We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
This product is not risk free and it delivers nicotine which is addictive. For adult use only.