New
IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Hard to choose?
Compare the IQOS range to see which device is right for you.
iqos iluma i prime
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
iqos iluma i
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
iqos iluma i one
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

News

New summer experiences to the rhythm of the Riviera.

This season, you’ll continue to find us in exclusive settings that bring a new touch to the Riviera. We’re taking over the south with entertainment, experiences, and plenty of rhythm.

News

Summer Challenge by IQOS Club: Win your ticket for Sunny Hill Festival

Complete the steps below between July 21-28 and you could be one of the 20 users to win a ticket

News

Launch of IQOS ILUMA i – The Newest Smoke-Free Device Has Arrived in Albania.

The launch of IQOS ILUMA i brought innovation, performances, and surprises for the smoke-free community in a memorable event in Tirana.

News

Curious X x MOKI in Dhërmi: New Design Experiences.

Curious X x MOKI brought design and creative activities to Dhërmi. IQOS CLUB members experienced unique moments by the sea.

This product it's not risk-free and provides nicotine, which is addictive. Only for use by adults.