New
IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Hard to choose?
Compare the IQOS range to see which device is right for you.
iqos iluma i prime
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
iqos iluma i
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
iqos iluma i one
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

News

The New IQOS ILUMA i ONE is Here

The IQOS ILUMA i ONE is one of the three newest devices with the SMARTCORE™ induction system from the IQOS ILUMA series. This range provides adult users with a experience, combining new and advanced features with existing IQOS ILUMA series features

News

What is The FlexPuff Feature on The New IQOS ILUMA i?

FlexPuff is a new, advanced feature on the new IQOS ILUMA i device. All devices in the IQOS ILUMA i range are designed only for use with SMARTCORE™ STICKS and 1 experience lasts up to 6 minutes or 14 puffs, whichever comes first.

News

What is the FlexBattery on the IQOS ILUMA i?

The IQOS ILUMA i offers a new approach to experiencing heated tobacco with its advanced FlexBattery feature. The FlexBattery offers a personalisation of the user experience. In this article, we will look at the features of the FlexBattery and the benefits

News

What is Pause Mode on the New IQOS ILUMA i?

Allow us to introduce you to Pause Mode, the cutting-edge feature on the new IQOS ILUMA i, our latest innovation in Heat Not Burn technology. In this article, we’re going to explore this new addition to our IQOS ILUMA i device and all the benefits it has

This product it's not risk-free and provides nicotine, which is addictive. Only for use by adults.