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The science and vision behind IQOS.​

IQOS is the combination of science, technology and vision. ​

Science behind Heat Not Burn

IQOS ILUMA emits significantly lower levels of harmful chemicals compared to cigarettes.*
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
Important information: IQOS ILUMA is not risk-free.

Why heating is better.​

IQOS ILUMA uses induction heating technology, heating tobacco from the inside, providing a clean and consistent experience.
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.

Heating technology.​

Cigarettes burn tabacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals.

Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS SMARTCORE™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke.

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com

CIGARETTES PRODUCE TAR - IQOS ILUMA DOESN’T

Tar is the residue from smoke after a cigarette is burned.

IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

Switching completely to IQOS ILUMA is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.
** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com

Tobacco vapour vs smoke.​

When using IQOS ILUMA, the tobacco vapor dissipates more quickly than cigarette smoke.*

* 85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

CIGARETTES PRODUCE HIGH AMOUNTS OF CARBON MONOXIDE – IQOS ILUMA DOESN’T

Cigarettes burn tobacco, which produces high amounts of carbon monoxide.

IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information on IQOS.com
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.

Cigarettes expose others to smoke – IQOS ILUMA doesn’t.

IQOS ILUMA doesn’t produce smoke or second-hand smoke.

It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free for you or others around you.

Switching to IQOS.​

IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations.*
Discover the studies​
IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether. ​
* 81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021.
This product is not risk-free and it contains nicotine which is addictive. For adult use only.