Try IQOS your way

In-store guided trials, device lending, guidance and support.

Start your trial

Curious?

Use the device for 30 days and experience the benefits of a smoke-free world.

Buy IQOS ILUMA device

Order your favorite color of the IQOS ILUMA device.*
*Valid only for the IQOS ILUMA version and does not apply to the IQOS ILUMA i series and lil SOLID Ez device.

Use the device for 30 days

We will send the selected device to your home address.

Make a decision

During the 30-day trial period, decide if you want to keep the device. You can return it if it doesn't meet your expectations.

Buy IQOS ILUMA device

Order your favorite color of the IQOS ILUMA device.*
*Valid only for the IQOS ILUMA version and does not apply to the IQOS ILUMA i series and lil SOLID Ez device.

Use the device for 30 days

We will send the selected device to your home address.

Make a decision

During the 30-day trial period, decide if you want to keep the device. You can return it if it doesn't meet your expectations.

Arrange your IQOS trial

Fill out the form and an IQOS consultant will call you back in the next 24 hours.

Try IQOS your way

We will send you the selected IQOS device to your address, with free shipping.

Keep or return device

Simply buy your device or return it for free within 14 days of finishing your trial.

Get all round support from the moment you choose IQOS.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction.

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com

Unlike cigarettes, IQOS ILUMA does not burn tobacco and therefore produces no smoke.

The majority of smokers who switch to IQOS completely quit cigarettes.*

* PMI Financials or estimates, IQOS user panels and PMI Market Research.

More IQOS benefits

Buy IQOS ILUMA. Use it for 30 days.

IQOS ILUMA

Applies only to the purchase of the first device.

Try IQOS ILUMA ONE

Next level technology

IQOS ILUMA^TM is designed to be used only with SMARTCORE^TM sticks. Don’t use IQOS ILUMA^TM and SMARTCORE^TM sticks with previous IQOS^TM generation, because that might damage your device.

See Important information.

IQOS Testimonial

Ever since I switched to IQOS I’m more than happy with it, at least to say.

Ana

IQOS user

Try before you buy.

Enjoy the IQOS ILUMA experience for 14 days free from the comfort of your own home.

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*

* Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

IQOS ILUMA^TM is designed to be used only with SMARTCORE^TM sticks. Don’t use IQOS ILUMA^TM and SMARTCORE^TM sticks with previous IQOS^TM generation, because that might damage your device.