Try IQOS your way

In-store guided trials, device lending, guidance and support.
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Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back in the next 24 hours.
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Try IQOS your way
We will send you the selected IQOS device to your address, with free shipping.
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Keep or return device
Simply buy your device or return it for free within 14 days of finishing your trial.
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Get support
Get all round support from the moment you choose IQOS.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com
* PMI Financials or estimates, IQOS user panels and PMI Market Research.
More IQOS benefits
Buy IQOS ILUMA. Use it for 30 days.
IQOS ILUMA
Applies only to the purchase of the first device.
Try IQOS ILUMA ONE
Try IQOS ILUMA
IQOS ILUMATM is designed to be used only with SMARTCORETM sticks. Don’t use IQOS ILUMATM and SMARTCORETM sticks with previous IQOSTM generation, because that might damage your device.
See Important information.
IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
Ana
IQOS user

Try before you buy.

Enjoy the IQOS ILUMA experience for 14 days free from the comfort of your own home.
Learn more

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*

* Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.    
Learn more
IQOS ILUMATM is designed to be used only with SMARTCORETM sticks. Don’t use IQOS ILUMATM and SMARTCORETM sticks with previous IQOSTM generation, because that might damage your device.