Discover IQOS.

WELCOME TO A SMOKE FREE FUTURE

IQOS is a brand with a big vision: to offer a better alternative for all adult smokers who would otherwise continue to smoke. ​
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 28.6 million adult IQOS users around the world* who are already on that same journey.​
*Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.    
By offering a modern twist on the classic way of consuming tobacco, IQOS is at the forefront of science to help make real change a reality.​
We’re on this journey together. ​

2023

Albania launches the next level technology device. IQOS ILUMA series with their SMARTCORE INDUCTION SYSTEM are finally available!

2021

IQOS ILUMA series was launched with its SMARTCORE INDUCTION SYSTEM™.

2020

This year sees a huge milestone for the IQOS community. Find out more​

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press. ​

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. ​

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.​

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland. ​

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. ​

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We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers an experience without fire or ash.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com
*PMI Financials or estimates, IQOS user panels and PMI Market Research.
Ever since I switched to IQOS I left behind unpleasant smells...
Bjori
IQOS user
Switch now.

Want to know more about IQOS heat-not-burn technology?

We IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
You need help? Contact us.
We are here to help you across multiple channels.​
Give us a free call on 0800 15 15.
Send us your query and we will respond within 24 hours.
Visit our Facebook page and chat with our IQOS Experts.
Follow us on Instagram and discover the latest on the IQOS community.
Find answers to frequently asked questions.
Find an IQOS store here.
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.​