Easy-to-use, all-in-one device.
- Discover IQOS
What is IQOS?
- Backed by science
Discover the science behind IQOS
- Together. Forward.
We move forward. We IQOS.
Easy-to-use, all-in-one device.
- IQOS ILUMA PRIME
The most advanced device, with the most sophisticated design.
- IQOS ILUMA
The device with a classic, intuitive and elegant design.
- IQOS ILUMA ONE
All in one device. Simple and practical.
- lil SOLID Ez
Buy the devices
- Accessories
Buy accessories for lil SOLID Ez
- Discover IQOS
What is IQOS?
- Backed by science
Discover the science behind IQOS
- Together. Forward.
We move forward. We IQOS.
Discover IQOS.
WELCOME TO A SMOKE FREE FUTURE
*Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
2023
Albania launches the next level technology device. IQOS ILUMA series with their SMARTCORE INDUCTION SYSTEM are finally available!
2021
IQOS ILUMA series was launched with its SMARTCORE INDUCTION SYSTEM™.
2020
This year sees a huge milestone for the IQOS community. Find out more
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
