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WHAT IS IQOS?

IQOS

IQOS is our innovative alternative to traditional smoking.


IQOS BLACK

IQOS is our innovative alternative to traditional smoking.


Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
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FDA authorization on IQOS

FDA authorization on IQOS

IQOS Stories

IQOS
IQOS

OUR IQOS FAMILY

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IQOS 3 is a new two-part heated tobacco system that works hand-in-hand to deliver the best in tobacco satisfaction.
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IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences.
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Enter the world of IQOS with our classic IQOS 2.4 Plus device.
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HOW IQOS WORKS

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State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss