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WHAT IS IQOS?

IQOS is our innovative alternative to traditional smoking.


IQOS BLACK

IQOS is our innovative alternative to traditional smoking.


Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
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ABOUT US

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. We found the best scientists, invested over 6 billion dollars and spent 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7.3 million IQOS users worldwide, each having successfully switched to IQOS.
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HOW IQOS WORKS

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State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss

OUR IQOS FAMILY

IQOS 3 is a new two-part heated tobacco system that works hand-in-hand to deliver the best in tobacco satisfaction.
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IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences.
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Enter the world of IQOS with our classic IQOS 2.4 Plus device.
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IQOS BENEFITS

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire, no smoke, no ash and less smell.
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IQOS BENEFITS