Discover the benefits of IQOS and heat-not-burn technology.

Why adult smokers are switching from smoking to IQOS.

Cigarettes produces Tar. IQOS doesn't ​

Cigarettes produce tar, IQOS doesn’t​. “Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**​
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.​ ** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.​
IQOS testimonial
By switching to IQOS I enjoy my ritual with less harm to myself and without bothering others.
Adult female IQOS user

Better not burnt.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
IQOS testimonial
“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
Adult male IQOS user

Cigaret prodhojnë sasi të larta monoksidi karboni. IQOS jo.

IQOS emits less harmful chemicals than cigarettes​. Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*​
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. ​

IQOS vs cigarette comparison

When you light a cigarette, the tobacco burns at a temperature higher than 800 ° C at the top, creating smoke and ash. With IQOS the tobacco is heated to a temperature of 350 ° C, releasing aerosol and not smoke.

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on

Get closer

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology heats tobacco to a temperature, ensuring that combustion does not occur.
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.