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Discover the benefits of IQOS and heat-not-burn technology.

Why adult smokers are switching from smoking to IQOS.
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CIGARETTES PRODUCE TAR - IQOS ILUMA DOESN’T

Tar is the residue from smoke after a cigarette is burned.

IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

Switching completely to IQOS ILUMA is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.
** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com
IQOS testimonial
By switching to IQOS I enjoy my ritual with less harm to myself and without bothering others.
Adult female IQOS user
iqos benefits

Better not burnt.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. IQOS ILUMA is a better alternative compared to traditional smoking.
Important information: IQOS ILUMA is not risk-free.
IQOS testimonial
“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
Adult male IQOS user

CIGARETTES PRODUCE HIGH AMOUNTS OF CARBON MONOXIDE – IQOS ILUMA DOESN’T

Cigarettes burn tobacco, which produces high amounts of carbon monoxide.

IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information on IQOS.com
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.
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Next level innovation.

Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
More to discover with Services & Privileges
Care you can count on.

Privileges to inspire you.​
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Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and it contains nicotine which is addictive. For adult use only.