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IQOS ILUMA breakthrough technology.

Meet next level innovation with IQOS ILUMA.
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Technology for your seamless next level experience.

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you seamless experience.
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IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless. The metal heating element heats the tobacco from within the tobacco stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMATM is designed to be used only with SMARTCORETM tobacco sticks. Don’t use IQOS ILUMATM and SMARTCORETM tobacco sticks with previous IQOSTM generation, because that might damage your device.

Next level technology

Shop the IQOS ILUMA series.

Next level forward
The most advanced device, with the most sophisticated design.
Familiar Design. Enhanced experience.
Known and loved design. Bladeless, clean, effortless.
Effortless. Pocket-sized.
Clean and enhanced, next level experience.
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.​