What is
Heat-not-Burn?

Heat-not-Burn is a better alternative to traditional smoking that doesn't produce smoke or ash.
How does IQOS device work?
IQOS devices use advanced technology to heat specially designed SMARTCORETM sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* 

More about IQOS science
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in smoke by the World Health Organization, which do not include nicotine. See Important Information.
How to use our SMARTCORE technology

When you insert a SMARTCORETM stick into your IQOS ILUMA, the SMARTCORETM technology inside your device cleverly heats the SMARTCORETM stick from its core without burning it. A controlled process, which delivers an authenic taste and provides an experience* for up to 6 minutes, or 14 puffs (whichever comes first). 

*Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
SMARTCORE INDUCTION

The IQOS ILUMA range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION system.

This technology allows IQOS ILUMA devices to deliver a heated experience through the expertly crafted SMARTCORE INDUCTION SYSTEM, featuring a central metal heating element within the SMARTCORETM STICK. The innovative setup ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber.

Learn more about the technology behind the IQOS ILUMA.
Explore the IQOS ILUMA i range.
IQOS ILUMA i PRIME
Aspen Green
Our most refined, intelligent device.​
IQOS ILUMA i
Vivid Terracotta
For a flexible and effortless experience.​
IQOS ILUMA i ONE
Digital Violet
Compact and seamless experience.

A better alternative to traditional smoking.

Curious?

Unlock the benefits of IQOS heated technology
No ash.
By heating, instead of burning, you get an experience without smoke or ash.
Less harmful chemicals than cigarettes
By heating, instead of burning, IQOS emits 95% less harmful chemicals compared to cigarettes.*
No smoke.
Unlike traditional smoking, IQOS does not burn and therefore produces no smoke.
Shop IQOS ILUMA devices
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

Heat-not-Burn experience
Wondering why IQOS is a better alternative to traditional smoking?
IQOS is a better choice than traditional smoking as it emits 95% less harmful chemicals compared to cigarettes.*
IQOS device vs vaping
IQOS devices heat instead of burning, to release vapor that contains nicotine. While vaping involves the evaporation of e-liquids, which may contain nicotine but not tobacco.

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