What is IQOS?
Discover the science behind IQOS
We move forward. We IQOS.
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What is IQOS?
Discover the science behind IQOS
We move forward. We IQOS.
19/08/2025
21/08/2025
Exploring to summer rhythms by the coast, continues once again with Curious X. We’re returning to one of the most exclusive destinations with energetic house beats, that have become the voice of a never-ending summer. Are you ready for Marina Bay in Vlorë
24/07/2025
Curious X, the platform launched this year for IQOS users, is taking another step towards a smoke-free future. This year’s exclusive event, bringing together adult users from around the world, will take place in Milan this October.
05/08/2025
The IQOS ILUMA i ONE, our latest advancement in tobacco heating technology, delivers a flexible and adaptable experience. This new device enhances the features of its predecessor, the IQOS ILUMA ONE, with new functions for a more personalized experience f
08/08/2025
As part of the Green Update campaign, we invite you to be part of a more sustainable future. If you have an older generation IQOS device, now is the perfect time to return it and receive a coupon.
04/08/2025
Introducing our latest innovation in our line of state-of-the-art heating devices - the IQOS ILUMA i - designed to provide seamless and flexible experience. Compared to previous IQOS generations, IQOS ILUMA i is equipped with new features that make this m
17/07/2025
The unique Curious X events are taking over the south and the north for getaways filled with rhythm. With the new IQOS ILUMA i device, everything becomes simpler. Experiences are designed to follow your rhythm. On July 12th, Curious X brought these experi
24/07/2025
Curious X keeps bringing rhythm to your summer escapes with unmissable, one-of-a-kind events. This weekend, we’re heading back south for three nights designed to elevate your weekend pause with special moments and vibrant activities.
22/04/2025
FlexPuff is a new, advanced feature on the new IQOS ILUMA i device. All devices in the IQOS ILUMA i range are designed only for use with SMARTCORE™ STICKS and 1 experience lasts up to 6 minutes or 14 puffs, whichever comes first.
17/07/2025
Complete the steps below between July 21-28 and you could be one of the 20 users to win a ticket
10/07/2025
The launch of IQOS ILUMA i brought innovation, performances, and surprises for the smoke-free community in a memorable event in Tirana.
07/07/2025
Curious X x MOKI brought design and creative activities to Dhërmi. IQOS CLUB members experienced unique moments by the sea.
11/06/2025
IQOS ILUMA i is one of the three newest devices with the SMARTCORE™ induction system from the IQOS ILUMA series. The range offers a more flexible and adaptable experience compared to previous IQOS generations. The IQOS ILUMA i is intuitive and easy to use