Curious X takes you to Milan with the Loyalty Card

24/07/2025

Curious X keeps bringing rhythm to your summer escapes with unmissable, one-of-a-kind events. This weekend, we’re heading back south for three nights designed to elevate your weekend pause with special moments and vibrant activities.

22/04/2025

FlexPuff is a new, advanced feature on the new IQOS ILUMA i device. All devices in the IQOS ILUMA i range are designed only for use with SMARTCORE™ STICKS and 1 experience lasts up to 6 minutes or 14 puffs, whichever comes first.

17/07/2025

Complete the steps below between July 21-28 and you could be one of the 20 users to win a ticket

10/07/2025

The launch of IQOS ILUMA i brought innovation, performances, and surprises for the smoke-free community in a memorable event in Tirana.

07/07/2025

Curious X x MOKI brought design and creative activities to Dhërmi. IQOS CLUB members experienced unique moments by the sea.

11/06/2025

IQOS ILUMA i is one of the three newest devices with the SMARTCORE™ induction system from the IQOS ILUMA series. The range offers a more flexible and adaptable experience compared to previous IQOS generations. The IQOS ILUMA i is intuitive and easy to use

22/04/2025

The IQOS ILUMA i offers a new approach to experiencing heated tobacco with its advanced FlexBattery feature. The FlexBattery offers a personalisation of the user experience. In this article, we will look at the features of the FlexBattery and the benefits

10/07/2025

Did you make plans for the weekend? Maybe we can help you decide. This weekend will be filled with activities and music from north to south. Every experience is created to be lived at your own rhythm.

11/06/2025

The IQOS ILUMA i ONE is one of the three newest devices with the SMARTCORE™ induction system from the IQOS ILUMA series. This range provides adult users with a experience, combining new and advanced features with existing IQOS ILUMA series features

22/04/2025

Allow us to introduce you to Pause Mode, the cutting-edge feature on the new IQOS ILUMA i, our latest innovation in Heat Not Burn technology. In this article, we’re going to explore this new addition to our IQOS ILUMA i device and all the benefits it has

18/07/2025

This season, you’ll continue to find us in exclusive settings that bring a new touch to the Riviera. We’re taking over the south with entertainment, experiences, and plenty of rhythm.

10/07/2025

Summer has begun full of surprises and unique moments with Curious X. We’ve entered the months of music, where everything is experienced at your own rhythm. We will continue with summer destinations in exclusive settings, with sounds that inspire us to fo