Weekends with Curious X: From south to north, at your own rhythm

The unique Curious X events are taking over the south and the north for getaways filled with rhythm. With the new IQOS ILUMA i device, everything becomes simpler. Experiences are designed to follow your rhythm. On July 12th, Curious X brought these experiences simultaneously to both the north and the south.

What did we discover about IQOS ILUMA i in the north?
To begin with, we chose to revisit Shkodra. Gojë Gaditëse is one of the IQOS community’s favorite destinations. Which functionality was in focus in Shkodra? Pause Mode, with a unique photo corner created for breaks at your own rhythm. With inspirational messages on the Totem Mirror, entertaining games that challenged the community, and endless summer beats, we introduced the new IQOS ILUMA i in Shkodra.

What did we bring to light about IQOS ILUMA i in the south?
The south remains one of the most frequented summer destinations, and Curious X made sure to be present with exclusive experiences for the smoke-free community. Moyo & Pepperon in Drimadhes welcomed the curious, who added a unique touch to the atmosphere. This time, Touch Screen and device control were the focus, with a visual installation that responded to touch and adapted to your rhythm.

How to discover the next destination?
 Exclusive surprises from the Curious X platform continue. The latest novelty is the Loyalty Card, where you can discover the next destination by scanning the QR code and collect points to win an exclusive trip to Milan.

Ready to be part of the Curious X events?
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 The IQOS Team