Launch of IQOS ILUMA i – The Newest Smoke-Free Device Has Arrived in Albania.

A new summer season began on July 3rd in Bllok, with the launch of the newest device – IQOS ILUMA i. An event designed in every detail to be experienced at your own rhythm.

Let’s revisit some of the key moments of the event that brought together the smoke-free community.

Immersive Tunnel
The entrance welcomed guests into an exclusive evening designed to represent the smoke-free philosophy of IQOS. The tunnel was the gateway to a summer setting where every element was created to spark curiosity and showcase the latest technology.

Visual Memories Space
In this area, guests had the opportunity to create unique memories. From well-known personalities to your own friends in the IQOS community, each brought a personal touch and shared the experience in their own way.

Opening Performance
The stage captured everyone’s attention with a ballet performance that officially opened the event. The elegance and harmony of the dancers created a special atmosphere before the presentation of the IQOS ILUMA i device. The new device took center stage, introducing its most advanced features, including the Touch Screen and Pause Mode, which make the experience even more personal.

Personalized Experiences
During the evening, guests first visited the product room, where they discovered the new functions of the IQOS ILUMA i and the latest technology. Next, they walked through a path representing Pause Mode, designed with pauses and go signs as symbols on the screens. The experience continued in a more interactive form, where each touch transformed the visual patterns, experienced at your own rhythm. In the end, guests reached the safe, where personalized surprises awaited to make the evening truly unique.

Highlight of the Night
The moment arrived, and the Albanian duo that electrified Europe took the stage – Shkodra Elektronike! As the first notes began, the atmosphere transformed. Sounds blending tradition with a modern style created a new energy and closed this unforgettable event experienced at your own rhythm.

It’s never too late to choose a better alternative compared to traditional smoking. Become part of the smoke-free community, discover the most advanced technology and get your new IQOS ILUMA i device.