Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com
Unlike cigarettes, IQOS ILUMA does not burn tobacco and therefore produces no smoke.
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.