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IQOS - Heat Not Burn

Real alternatives to traditional smoking.

IQOS ILUMA is a better alternative compared to traditional smoking.
Important information: IQOS ILUMA is not risk-free.

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
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Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

Unlike cigarettes, IQOS ILUMA does not burn tobacco and therefore produces no smoke.
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This product is not risk-free and it contains nicotine which is addictive. For adult use only.

IQOS ILUMA leaves less lingering smell than cigarettes.*
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* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

We IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

Our heating technology

iqos albania
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
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Simple ways to switch.
Try IQOS for free.
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Refer your adult smoker friends to better alternatives.
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More to discover with Services & Privileges
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and it contains nicotine which is addictive. For adult use only.