- Discover IQOS
What is IQOS?
- Backed by science
Discover the science behind IQOS
- Together. Forward.
We move forward. We IQOS.
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- Discover IQOS
What is IQOS?
- Backed by science
Discover the science behind IQOS
- Together. Forward.
We move forward. We IQOS.
The science and research behind IQOS.
Our scientific assessment journey.
Scientific programme.
We have developed a comprehensive step-by-step scientific assessment programme. This programme is inspired by the practices of the pharmaceutical industry and is in line with the USA’s Federal Drug Administration’s 2012 guidance on the assessment of candidate Modified Risk Tobacco products. Our assessment was also conducted according to international standards.
Is IQOS less harmful?
IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com
Thousands of adult smokers around the world convert to IQOS every day.*
* Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
IQOS ILUMA EXPERIENCE.
IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations.*
* 81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021.
* 81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021.
IQOS ILUMA emits significantly lower levels of harmful chemicals compared to cigarettes.*
Important information: IQOS ILUMA is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
Important information: IQOS ILUMA is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
The result.
IQOS ILUMA is a better choice compared to traditional smoking.
Important information: IQOS ILUMA is not risk-free.
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
This product is not risk-free and it contains nicotine which is addictive. For adult use only.