TOGETHER. FORWARD.​ Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

It's about belonging. 

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it. ​
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
I IQOS because…
IQOS user testimonial

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey today. ​


Cigarettes burn tobacco, which produces high amounts of carbon monoxide.

IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information on
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.


Try an IQOS device at home for 14 days.
This product is not risk-free and it contains nicotine which is addictive. For adult use only.