TOGETHER. FORWARD.​ Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

It's about belonging. 

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it. ​
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
I IQOS because…
IQOS user testimonial

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey today. ​

Cigarettes produces high amounts of carbon monoxide. IQOS doesn't.

IQOS emits less harmful chemicals than cigarettes​. Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*​
*Burimi: Ne matëm nivelet e disa kimikateve të dëmshme të prioritizuara për raportim nga organizata të njohura të shëndetit publik, dhe këto janë reduktuar mesatarisht me 95% në krahasim me tymin e një cigareje (duke përjashtuar nikotinën).


Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.