TOGETHER. FORWARD.​ More of what you love.

Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

It’s about pleasure

A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.
IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments.
I IQOS because…
IQOS user testimonials

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today. ​

Better not burnt. IQOS doesn't burn tobacco.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to traditional smoking.
Important information: This product is not risk free, it delivers nicotine which is addictive. For adult use only.

Try IQOS​

Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.