Meet the IQOS ILUMA i UNLOCK Limited Edition and win a trip to Parma

Experience a unique adventure in the heart of Italy. Put on your helmet and get ready to drive on a racetrack designed to give you 48 hours of unmatched energy.

You can look forward to driving premium cars on an unforgettable track where, under the expert guidance of professional instructors, you will learn how to control and master driving in different conditions. The experience is further enriched by indulgence in authentic Italian gastronomy.

From speed and precision on the track to the intense flavors of Parma - this is an experience that builds self-confidence and stays with you forever.

General Terms and Conditions apply.

How to participate if I am not yet an IQOS user?

BUY NOW