The first IQOS boutique:Next Level Elegance

The opening of the first IQOS boutique on December 15th at Rainbow Center (Former Block), was a unique event, an experience that introduced a new dimension of shopping and experiences.

This event sealed the IQOS philosophy in the most attractive and unique way. Joana Dhiamandi's installation was a visual journey through glass, inspired by the urban icon of change, the Pyramid of Tirana.

Through demonstrations, visitors had the opportunity to explore the functions of IQOS devices and the benefits they offer compared to traditional smoking and previous IQOS generations.

The introduction of IQOS products highlighted the power of induction heating technology in enhancing the smoking experience. A special focus was given to the newest and innovative IQOS ILUMA devices, which included design details, high performance and positive changes that this series brings. The guests also had the opportunity to personalize the equipment.

Fun music and games further warmed the atmosphere, creating a shopping experience that transcended the ordinary. In addition to the "shopping" experience, every step was an adventure to be discovered.

The boutique was transformed into an entertainment center, offering a unique and elegant experience to all who visited. This testament to elegance made attendees experience the harmony between art and technology and invited them to become an inseparable part of the IQOS community.