The cutting-edge technology of the new IQOS ILUMA brings a new experience of use and a taste of tobacco never tried before*, without tobacco residues and therefore without the need to clean it after use.

*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.

Superior technology

With IQOS ILUMA, tobacco is heated through the new SMARTCORE INDUCTION SYSTEM™. The absence of foil in the device and the innovative design allow you to easily insert the tobacco sticks inside the device. The metal heating element is already inside the new SMARTCORE STICKS.™

This innovation can offer a simpler, higher-level taste experience, without tobacco residue and without the need for cleaning.

Superior reliability

IQOS ILUMA offers the true taste of tobacco. However, unlike previous IQOS models that have the blade, the SMARTCORE INDUCTION SYSTEM™ by IQOS ILUMA heats by induction thanks to a metal element present inside the SMARTCORE STICKS.™

The ILUMA IQOS line therefore does not have blade inside the device and is more reliable when compared to previous IQOS models**.

**Based on verification testing, March 2021.


How the new SMARTCORE INDUCTION SYSTEM™ technology from IQOS ILUMA works

The new IQOS ILUMA is the first of the IQOS models that introduces the Induction heating technology. Thanks to the presence of the heating element directly inside the tobacco stick, blade is no longer present in the device and, above all, the device does not require cleaning.



The innovative SMARTCORE INDUCTION SYSTEM™ heating technology allows you to heat tobacco from inside the new SMARTCORE STICKS.™ These new tobacco sticks can only be used with IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE devices.

With no more blade, IQOS ILUMA offers a cleaner way to heat tobacco from the inside, without burning it, to deliver the true taste of tobacco without tobacco residue and, like previous IQOS devices, without smoke and ash.

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