Real stories. Real moments. Real IQOS users.

There are many reasons to convert to IQOS. 

From the moment you make the decision to leave behind the smoke, your life is better.

True IQOS consumers have shared their stories. 

Like Vasiliki, who chose IQOS when she decided to leave smoke behind.

Our campaign celebrates the progress of true IQOS consumers. People like you whose lives are filled with simple moments of pleasure, time spent with loved ones, challenges and how they overcome challenges and move forward. 

With IQOS, our consumers chose a better alternative for themselves and their loved ones. 

Vasiliki chose IQOS in 2020. 

Vasiliki is a very open person to share personal experiences. She's very social, she likes to follow innovations and share them with her friends. Converting to IQOS was an important decision for her. 

"I smell less unpleasant smell when I use IQOS. This makes me feel better.”

Vasiliki 
 Chose IQOS in 2020.

Real adult consumer, who has been rewarded for participating in the campaign.

IQOS leaves less lingering smell on hands, hair and clothes.

Nicole chose IQOS in 2019

Nicole is a very energetic person and always laughing. This may be from the love she feels for her partner Alexander. Before Alex gifted her an IQOS, she was held back after feeling judged in the presence of people because of the uncomfortable smoke. This change affected her relationship as she felt more self-confidence. Now Nicole and Alex regularly enjoy their romantic dinners. Their kisses taste more without the unpleasant smell and smoke between them. 

"When we go to a romantic dinner I can enjoy my IQOS without bothering others."

Nicole
 Chose IQOS in 2019

Real adult consumer, who has been rewarded for participating in the campaign.

Get closer to those you want without worrying about smoke.

Ruedi and Stefi chose IQOS in 2015 and 2016

Ruedi and Stefani spend long hours working in their various professions: Stefanie is a nurse and Ruedi runs his own cleaning company. The time they spend together is very important. They like to explore nature in the company of friends.

IQOS makes those moments even more pleasurable, as they feel more comfortable with others without smoke or ash to get in their way.

“There's no smell or ash at home, in the car... Everywhere!" 

Ruedi and Stefi 
 Chose IQOS in 2015 and 2016

Real adult consumers, who have been rewarded for participating in the campaign.

IQOS heats tobacco instead of burning it, so it doesn’t produce ash or smoke.