Heating, not burning.

IQOS leaves less smell on hands, hair and clothes.

IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to traditional smoking.

Important information:  It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See Important Information on IQOS.com

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