What was new in the first smoke-free day?

This January, the IQOS Boutique transformed into a hub of tradition and creativity, featuring unique artisanal creations. The IQOS community had the opportunity to uncover their artistic talents while celebrating and remembering their first smoke-free day. For those who chose to make the switch this year, the surprises were even more special.

In an exclusive masterclass, participants personalized unique handcrafted elements. From newly designed mugs to the latest technology in the smoke-free world, the experience was a blend of sensations and emotions. For our community, January 30 has now become a tradition, marking the start of a new journey: a first smoke-free day, shared with friends and loved ones in an inspiring atmosphere.
 

Your journey to a smoke-free world is unique, but you’re not alone. We’re here to support you every step of the way. Follow your intuition, make your choice, and experience a first smoke-free day in a truly special way at the IQOS Boutique.