Day 1 is today: Make the choice you need with IQOS

In our daily lives, we can make choices that help improve our routines. Switching to IQOS is one of those choices that can bring you more comfort. Here are three reasons why IQOS can become part of your daily routine and how you can benefit from this change:

IQOS uses advanced technology that heats tobacco, eliminating combustion. With this technology, IQOS offers the opportunity for a cleaner experience, without emitting smoke and ash. You won't worry about the unpleasant odor that lingers in your body, hair or clothes, and you can experience your moment without disturbing those around you. 

One of the main features of IQOS is the innovative way to heat tobacco by reducing up to 95% of harmful chemicals compared to traditional cigarettes. * This means a more consistent experience and without the unwanted effects that combustion brings. 

IQOS is more than just a product, it's an opportunity to express yourself and your style. Moving to IQOS is an opportunity that improves the way you experience it every day. With innovative design and customization options, IQOS can become part of your everyday life in a more elegant and practical way.

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.   

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.