10/02/2025

Curious X: The Newest Platform from IQOS

Let’s introduce you to Curious X, the newest platform from IQOS, designed for curious minds eager to challenge norms and discover transformative experiences. As a dynamic space for events, innovation, and community, Curious X connects you with other IQOS users and adult smokers who seek more. More knowledge, more experiences, and deeper engagement with the world around you.
 
 Exploration and a passion for the unknown come to life through exclusive events, dynamic activities, and inspiring moments. With an ever-evolving, next-level approach, this platform aims to become your go-to destination if you’re open to new ideas and experiences that challenge the ordinary.
 
Are you ready to experience the extraordinary?

Explore a New Level of Intensity in your daily rituals
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Day 1 is today: Make the choice you need with IQOS
Read More.
Curiosity is only the beginning.
Read More.
What was new in the first smoke-free day?
Read More.
More to discover with Services & Privileges
Care you can count on.

Privileges to inspire you.​
iqos
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.