Together X Celebrates 10 Years Smoke-Free in Tokyo.

On October 19th, Tokyo experienced an event of a different dimension where adult IQOS users from around the world came together to celebrate 10 smoke-free years. 
 

Together X Sensorium was the ultimate party where adult IQOS users who won the "Road to Tokyo" contest had the chance to awaken all their senses in dedicated experience zones.
 

What did these experience zones include?
 
 
The visual tunnel invited you into a kaleidoscope of colors where only you and your dreams existed. There was a zone filled with gourmet delicacies that left you wanting more. But did you know you could take a walk in the rain without getting wet? 
 
 Amid unique performances on two stages and the energy of the community, you could also discover the latest innovations in devices and accessories. This night revealed rhythms and experiences that united an entire community in Tokyo's most exclusive area, Toyoso.
 

But why Tokyo?

 The smoke-free journey began 10 years ago in Tokyo with the launch of the first IQOS device. The IQOS community of adult IQOS users now boasts over 30 million users. 

To thank a community that has embraced a better alternative and chosen a smoke-free world, Together X decided to return to the roots where everything became possible.
 

This night, which was an incredible package of experiences, awakened all the senses and reminded the community that a smoke-free world is the future that IQOS envisioned 10 years ago.