Together X x Steve Aoki

Exclusivity continues to be what sets the Together X platform apart from other loyalty programs. This time, the surprises exceeded the community's expectations.

Steve Aoki's concert at Lungomare on August 17 featured a journey that stimulated all the senses. IQOS users who redeemed tickets at the IQOS CLUB had the chance to be part of an unprecedented sensory experience within Together X platform. The Together X zone consisted of private areas that prepared users to discover a new dimension of entertainment. 

Are you ready to discover it?

The sense of sight used visual elements that united the community under a single name. Together X became a part of them in a creative way. 

The sense of hearing revealed a new way of enjoying music. The presentation of 8D music, played with space by bringing sounds closer and then farther away, but bringing them back to you. 

IQOS users had the option to choose how they interact with IQOS themselves. Through this sense, communication with IQOS became tangible and personal. 

As the most delicate sense, smell enhanced the feeling of exclusivity by offering a range of fragrances, allowing IQOS users to discover the perfect combination. 

The sense of taste revealed the final surprise of this immersive experience. In addition to unique summer cocktail flavors, IQOS introduced the road to TOKYO, the competition where IQOS users have an opportunity to be selected for a fantastic adventure. 

If you are an user, don’t forget to follow us via email and on our communication channels to be part of unique IQOS Together X events.