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01/11/2023

More reasons for a better choice.

Switching to a better alternative than continuing to smoke cigarettes is not easy, but your tenacity deserves only words of praise. If you want to make sure of your better choice, take a look at the benefits that IQOS ILUMA brings you. 


Day 1 is today: Make the choice you need with IQOS
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Day 1 starts now.
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Curious X: The Newest Platform from IQOS
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IQOS x Steve Aoki Limited Edition
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More to discover with Services & Privileges
Care you can count on.

Privileges to inspire you.​
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Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.