01/11/2023

Learn about the science behind IQOS ILUMA.

We want to share with you why IQOS ILUMA is a better alternative. Discover the next level of technology, reliability and innovation and learn about the science behind a smoke-free world.

Explore a New Level of Intensity in your daily rituals
Read More.
Day 1 is today: Make the choice you need with IQOS
Read More.
Curiosity is only the beginning.
Read More.
What was new in the first smoke-free day?
Read More.
More to discover with Services & Privileges
Care you can count on.

Privileges to inspire you.​
iqos
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.