11/05/2026
Meet the IQOS ILUMA i UNLOCK Limited Edition and win a trip to Parma
Unlock 48 hours of pure adrenaline and win a weekend in Italy, featuring a driving experience on a racetrack and enjoyment of top-tier gastronomy in the epicenter of Italian cuisine.
18/03/2025
A Summer Mark Left at Le District with CuriousX
On March 14th, in the heart of Tirana, the community of the curious celebrated Summer Day in the most special way.
07/04/2025
Traces of Curiosity – the beginning of a new era with CuriousX.
On April 3rd at the IQOS Boutique, a new symbol was created, a curated artwork where each theme represented the journey of every adult IQOS user with the new platform, Curious X.
25/02/2025
Day 1 is today: Make the choice you need with IQOS
Day 1 is today: Make the choice you need with IQOS
06/03/2025
Curiosity is only the beginning.
Unique days continue with IQOS, and this time they are dedicated to the Curios community.
05/03/2025
What was new in the first smoke-free day?
This January, the IQOS Boutique transformed into a hub of tradition and creativity, featuring unique artisanal creations.