Discover how searching can lead to a better choice

For years, traditional cigarettes had been an inseparable part of Ivi’s life, but over time, he realized that the moment had come for a change. So, he began to consider a new journey: finding a better alternative.

IQOS became part of Ivi’s story almost by chance, when he had the opportunity to try it for the first time among a group of adult smokers who had made it part of their routine. The experience immediately sparked his curiosity to learn more. Ivi began looking for further information and became familiar with how the device worked. In particular, the concept of heating tobacco instead of burning it was the benefit that convinced him most.

The decision, therefore, came without hesitation. When IQOS arrived in Albania, Ivi knew clearly that he wanted to become part of a smoke-free world.

Today, Ivi does not need many words to describe his experience with IQOS. 

For him, it is practical, convenient, and part of his everyday life.

Watch the video to discover Ivi’s full journey with IQOS.