18/03/2026
The adventure with the IQOS Team continued on February 20th in Shkodra, at Gojë Gaditëse, a meeting point for IQOS users. The energetic atmosphere, dynamic games, and the opportunity to win an off-road experience created real competition among adult smoker friends, where rivalry and adrenaline took control.
What were the experiences?
Speed & Curiosity: A competition that tested reflexes and focus. Rivalry reached its peak and the winners secured their place in the off-road adventure.
VR Experience: VR headsets and a track designed to challenge perception. A different perspective, with the same intensity.
Foosball: Teams of friends facing each other in a game where pride mattered just as much as victory.
Where did the off-road adventure take place?
The adventure began with the gathering of the winners at Gojë Gaditëse on February 21st. Together with professional drivers, they headed toward Drisht, into rugged and less explored mountain terrain.
The winners had the opportunity to drive the vehicles themselves and face real challenges: steep climbs, rocky trails, and shallow river crossings. The terrain combined mountains, rivers, and lakes, taking the adventure up to 1000 meters above sea level. The views were impressive, but the challenge was the main reason this experience will be remembered.
We continue to create experiences where challenge and adrenaline grow every time. Follow us to discover upcoming surprises.