Experience one of 5 dreams with IQOS

With IQOS ILUMA i, you have the opportunity to experience 5 unique dreams that turn curiosity into unforgettable memories.

From March 23 to April 22, follow a few simple steps to take part and qualify for the final phase.

What are the 5 dreams you can turn into reality?

The Swiss Dream Parade
Feel the energy of a parade where the city moves to your rhythm. An experience that brings you closer to celebration and freedom with every step.

Cargo-Carting
 Feel the adrenaline on a track where the city meets the sea. Racing, speed and moments that fill you with energy and excitement.

Beats Below Zero
Step into an ice cathedral where every beat resonates like a digital orchestra. An experience that blends music, light and nature in a remarkable way.

Midnight Mirage
 Follow the rhythms among the golden dunes of the desert, where the sound of music blends with the stars and the sand. An adventure that fills you with emotions.

Sleep-in symphony
 An experience that brings together luxury, rhythm and the energy of one of the world’s most iconic destinations.

Phase 2 – How to become one of the winners?

If you qualify for the final phase, there is one more step to determine if you will become one of the winners. Play the final game in IQOS Club until April 25. The result of the game determines your position on the list.

On April 27, the list of winners will be announced in IQOS Club. If you are at the top of the list, the dream you selected may become reality.

Are you ready for the challenge?

Purchase an IQOS ILUMA i device, choose your dream, complete the steps and discover if you will be among those who will experience it in reality.

IQOS Team