Green Upgrade: How We Gave IQOS Devices a “New Life”

In a world where sustainability matters more than ever, every small choice makes a big impact. With the Green Upgrade initiative, together with the IQOS community, we made a difference! Thanks to their contribution, IQOS users’ devices have been given a “new life” and transformed into something unique, an artistic installation that symbolizes innovation and care for the environment.

What is Green Upgrade?

Green Upgrade is an initiative dedicated to repurpose IQOS devices, reducing electronic waste, and promoting a more sustainable lifestyle. The IQOS community’s devices become part of an artwork that demonstrates the power of conscious choices.

Visit the Unique Installation

Starting from today, we invite everyone to the IQOS Boutique in Bllok to see up close the installation created from reused devices. This installation is not just art, it’s a powerful message of sustainability and innovation.