IQOS ILUMA i x Seletti: Where Design Meets Innovation

An extraordinary evening, where bold design and advanced technology became one. On October 8, ATY at the Pyramid of Tirana was transformed into an artistic space full of light, rhythm and surprises. IQOS invited its community to a multisensory experience to present the limited edition ILUMA i x Seletti.

ILUMA i x Seletti with its gold zigzag design on a black surface, brought a visionary collaboration that transforms the device into a lifestyle object that reflects personality and courage.

This event is the embodiment of the IQOS philosophy: to always be at the center of the current, challenging the ordinary and exploring the new. The ILUMA i x Seletti edition is itself a symbol of this spirit, where technology meets art and functionality meets identity.

Follow us in the next season for even more daring experiences.

IQOS Team