Curious X x SELETTI

IQOS and SELETTI challenge the ordinary with Curious X: Sensorium Piazza.

 This collaboration began with a vision—IQOS' commitment to creating a smoke-free world has already led to the conversion of over 32 million adult smokers globally. But a vision always begins with belief—the belief that curiosity is what drives us to forge new paths, yet to be explored. Curiosity and the drive to challenge what’s expected are what define SELETTI and the newest platform by IQOS: Curious X, launched this April at Milan Design Week.

But how was curiosity brought to life at Sensorium Piazza?

 Sensorium Piazza served as an open invitation—for the curious and beyond. Inspired from the Italian Piazza, it was designed as an evolving installation revealing two sides of the experience: a day full of light where every detail is familiar, and a night that continues to reveal more.
 
 Powered by IQOS’ dynamic technology and an ever-changing digital canvas, the Piazza became a living archive of memory. Through the processing of voices, figures, and the bold contrasts typical of SELETTI, spectators became the centerpiece of the experience itself.

What comes next?

 IQOS is only at the beginning of this journey with Curious X. Adult IQOS users in Albania will soon have the opportunity to experience up close the evolution this platform brings. 
 New and unique nights of discovery await. Stay curious to experience the extraordinary!