Traces of Curiosity – the beginning of a new era with CuriousX.

On April 3rd at the IQOS Boutique, a new symbol was created, a curated artwork where each theme represented the journey of every adult IQOS user with the new platform, Curious X.

 The traces of curiosity were there with you—in places where you celebrate, have fun, or form new friendships. Every step was one more reason to discover, explore, and remember why you chose the smoke-free world of IQOS.
 
 Artists Geraldo Prendushi and Mario Dine created a piece where each fragment is a discovery, and together they tell your unique journey with IQOS.

 
What was the first trace?
Everything, of course, begins with tradition. But Curious X challenges it by drawing inspiration from the past to give it a completely new form. Tribe was the place where it all began, with a fragment whose roots symbolized a new beginning.
 

Was your curiosity sparked?
 
The experience zones traveled with you and brought together the IQOS community in an evening that exceeded the boundaries of the known and the unknown. Did you discover what a VR experience feels like? IQOS users lived it at Kino and at the IQOS Boutique through all their senses.
 
But to become part of Curious X, you need the desire to explore. The art of exploration came to life at Salt and at the IQOS Boutique, where this trace was served with unmatched elegance.
 

At Duff, we created the connection between artists and the community. A connection that the smoke-free world community felt on April 3rd. From street art to a visual map, the full piece reached an evolution where every fragment was part of your story, brought to life in artistic form.
 
 This is the Curious X platform—a place where imagination becomes possible and where every trace opens the door to an ever more extraordinary era.