Curious X takes you to Milan with the Loyalty Card

Curious X, the platform launched this year for IQOS users, is taking another step towards a smoke-free future. This year’s exclusive event, bringing together adult users from around the world, will take place in Milan this October.

To select the IQOS users who will have the chance to join this event, we’ve launched the Curious X Loyalty Cards.

Where can you get the card?
 Loyalty Cards are available for IQOS CLUB registered members and can be picked up at any authorized IQOS location. Use the “IQOS Zone” map to find the nearest point.

How does it work?
 Once you collect your card, you're ready to start earning points and unlock surprises, with the ultimate prize being the exclusive event in Milan.

Follow these steps:

How long is this valid?
 This opportunity is open to all members of the IQOS community until September 9. To participate, you must collect your card from IQOS Zones and keep it with you during all events. Points cannot be added without the physical card!   Winners will be notified on September 10 via email*.

* Please , make sure your IQOS Club account has your correct email address and that you’ve agreed to receive email communications.

Ready for surprises from Curious X?
You could be one of the winners of the exclusive experiences Curious X has in store.
 Hurry up and get your Loyalty Card at the nearest IQOS Zone.

Disclaimer: This benefit is not available to employees and their family members.

IQOS Team