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Over a decade of development and billions invested

iqos

HEATING VS. BURNING

iqos
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco

HEATED TOBACCO STICKS

IQOS
When you light a cigarette, the combination of oxygen and tobacco is what keeps your cigarette lit, burning the tobacco. This provides the energy source needed to extract nicotine and flavor. When smoking a cigarette, you lose most of the tobacco (2/3rds to be exact) through the process of burning. IQOS HeatControl™Technology uses a heating blade to heat the tobacco inside our specially designed tobacco stick - and this replaces the tobacco that is wasted in a cigarette. So you get the enjoyment of all that real tobacco in your tobacco stick… but without wasting it or creating smoke and ash.
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