CHANGE IS BEAUTIFUL
IQOS 3 is the evolution of heated tobacco technology that takes the best from our classic heat-not-burn devices and propels them into a redefined realm of elegance, design and intuitiveness. Change is indeed beautiful with the new IQOS 3. We have learned over the course of three years what it takes to make the IQOS experience your best IQOS experience ever. Our vision is to take a completely reimagined design, a more resilient form, longer battery life and even greater selection of IQOS accessories to elevate your ordinary tobacco experiences to new heights. This is the new IQOS 3. This is the heated tobacco system that you’ve been waiting for.