Looking for a better alternative? Philip Morris Intl. launches the latest edition IQOS 3 DUO
Philip Morris International is committed to creating a smoke-free future. To help adult smokers who cannot quit smoking, the company has recently introduced the latest edition to its smoke free portfolio, IQOS 3 DUO.
This device affirms the company's commitment to constantly and continuously investing in the development and commercialization of scientifically substantiated products that can help the millions of adults who would otherwise continue to smoke to switch to less harmful alternatives.
The latest addition, IQOS 3 DUO, is designed with new features to help adult smokers switch from cigarettes more seamlessly. Featuring the fastest and most powerful holder within the IQOS family, IQOS 3 DUO allows two consecutive uses without recharging the holder, while the holder charging time is much faster compared to IQOS 3 and IQOS 2.4+.
For more than a decade, PMI has stated its aim that by 2025 at least 40 million smokers of PMI’s cigarette, who would otherwise continue to smoke, will have switched to smoke-free products.
So far, the company has invested over 10 years, and $ 6 billion in the scientific research, development and commercialization of its growing portfolio of advanced smoke-free products. Over 400 scientists, engineers and experts work on the development and research of these products.
On average, 70 percent of the smokers who switch to IQOS abandon cigarettes, which makes IQOS the most compelling smoke-free alternative today. It is important to note that IQOS is not risk-free and it delivers nicotine, which is addictive.
IQOS 3 DUO first entered Japan in September and then by the end of 2019 will cover most of the markets where IQOS is currently available.
Philip Morris International: Delivering a Smoke-Free Future
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with scientifically substantiated smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while addictive and not risk free, are a much better choice than continuing to smoke. Through world-class multidisciplinary capabilities in product development and scientific substantiation, as well as state-of-the-art R&D facilities, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of June 30, 2019, PMI estimates that approximately 8 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, available for sale in 48 markets in key cities or nationwide under the IQOS brand. For more information, please visit www.pmi.com and www.pmiscience.com.