What is IQOS?

IQOS offers a range of heated technology products, designed to provide an original experience without ash, smoke and less smell than traditional smoking.
Important information: IQOS is not risk-free.

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iqos iluma

Next level pleasure.

The most advanced device, with the most sophisticated design.
IQOS ILUMATM is designed to be used only with SMARTCORETM sticks. Do not use IQOS ILUMATM and SMARTCORETM sticks with previous IQOSTM generations, as this may cause damage to your device.
HeatNotBurn Technology
Real alternatives to traditional smoking.
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IQOS ILUMA Series
Next Level Technology
iqos iluma
NEW

IQOS ILUMA PRIME

The most advanced device, with the most sophisticated design.

iqos iluma
NEW

IQOS ILUMA

The device with a classic, intuitive and elegant design.

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NEW

IQOS ILUMA ONE

All in one device. Simple and practical.

Your style. Your details.

Mix and match as you go with our widest range of accessories. Ever.
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We IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
This product is not risk free and it delivers nicotine which is addictive. For adult use only.